The 32nd International Exhibition of Agricultural Industries, Food, Machinery and Related Industries – Iran Agrofood 1404
This Tehran Agricultural and Food Industries Exhibition (Agrofood), which started in 1993, was held as one of the three important trade events in Iran related to the food industry and agricultural equipment in the Middle East in the spring of 1404 at the Permanent Place of Tehran International Exhibitions.
During the days of the exhibition, reputable brands and companies active in the food industry and industrial machinery were present in the booths located at the exhibition site.
During the days of the exhibition, what attracted more attention than in previous years was the enthusiastic presence and more visitors to the booths than ever before, so much so that this presence was also felt on the roads leading to the exhibition, and the traffic on the streets surrounding the exhibition confirmed this.
But what was important, and recognizable with a little reflection, was the presence of ordinary people and the general public at this specialized exhibition!
An event that was supposed to introduce industries and attract a professional audience in its field of activity had turned into a bustling bazaar with drinks and snacks and the presence of street puppets.
The question that arises is whether the mere presence of the crowd at an exhibition event means that the organizers have succeeded and the exhibition’s goals have been achieved, or whether there must be correct and justifiable goal setting?
Can’t the specialized exhibition be limited to the presence of experts in this field?
Can’t we provide an opportunity for introduction, cooperation, and connection between food industry activists and related machinery without a rainbow of flavors and colors?
