In recent years, internet search has become the primary method of selecting industrial suppliers. When many engineers, purchasing managers and industrial owners are looking for “buy Alfa Laval pump”, “Alfa Laval parts” or “Alfa Laval price”, their first step is to search for terms like “Alfa Laval pump”, “Alfa Laval spare parts”, “Alfa Laval sale”, “industrial pump price” on Google.

But a less talked about problem is that the first results of Google (i.e. the sites that appear on the first page) are not necessarily the original and reliable suppliers of Alfa Laval. Based on research conducted by Part Sanat Arka, it was found that many of the websites that come up with these terms do not have the necessary technical knowledge or access to original parts.

The result is that buyers who see the phrase “Alfa Laval” hope to get an original part, but in fact they may be faced with fake parts. As a result, projects face delays, additional costs, and even technical risks.

 

 

Why doesn’t “ranking first on Google” equal “quality and authenticity”?

 

Strong SEO does not mean real expertise

Many companies have been able to rank well in search results by optimizing their sites, selecting keywords such as “Alfa Laval pump”, “Alfa Laval spare parts”, “buy industrial pumps”, “sell industrial parts” and placing them in headings, site texts and meta tags. But just having strong SEO is not proof of expertise or supplying original parts.

Extensive advertising + lack of transparency

When a user searches for a phrase such as “buy Alfa Laval pump”, he thinks he is dealing with the original supplier. However, many of these sites, despite using the Alfa Laval name and brand, do not have a direct connection with a reputable dealer or distributor.

Lack of technical knowledge + possibility of selling counterfeit parts

Parts such as Alfa Laval centrifugal pumps, heat exchangers, mechanical seals or impellers require precise selection of the model, part number and compliance with the standard. If the seller cannot provide a part number, personal catalog, or detailed technical specifications, the likelihood that the part is fake is very high.

Why is it important to choose Alfa Laval original parts?

• Alfa Laval industrial pumps and components are manufactured according to international standards.
• Using original parts means high quality, long life, proper and optimal performance, which is especially important in sensitive industries such as food, pharmaceuticals, or petrochemicals.
• A fake or low-quality part can lead to failure, leakage, repair costs, or production line downtime, which means a cost much higher than the initial price of the original part.

 

How to recognize a real and reliable Alfa Laval supplier?

1. Request for exact part number and catalog match: If the seller does not give an accurate answer after announcing the original part number, such as “LKH-20/165 SSS EPDM”, be suspicious.
2. Request an official pro forma invoice from a reputable/European supplier: Alfa Laval original parts are mainly sourced from international suppliers or official representatives.
3. Review the company’s history + industrial customers: Companies that have experience in industrial projects and provide documentation for sending parts, invoices, and bills of lading are more reliable.
4. Question about warranty, authenticity (Certificate of Origin / Certificate of Authenticity): The real supplier must be able to provide a certificate of authenticity.
5. Request a picture of the item available from the seller: If the seller refuses to send a picture of the item or cooperate in paying after viewing the item, despite providing accurate and technical information. RUN!

Conclusion

When you search for “Alfa Laval pump”, “Alfa Laval spare parts”, “Industrial pump price”, or “Buy Alfa Laval parts”, don’t expect to find a reliable supplier just by seeing the site on the first page of Google. A high ranking on Google is mostly a result of SEO and is not necessarily a guarantee of quality or authenticity.

To be sure, you should choose a supplier that has technical knowledge, knows the correct part number, gives an official pro forma invoice, and supplies original and traceable parts. And that’s exactly what we do at Part Sanaate Arka: providing original parts, with accurate part numbers, reliable and transparent delivery. You can get the parts you need for your industrial complex by placing an order on the site or by calling our contact numbers with a guarantee of quality and authenticity of the part.